Meaning Guide
Napoleon bombardment of Vienna

“We can’t say that!” Why not?

When you bring something abstract to life, it can be hard to predict how people will react We did a project for a FTSE 100 company last year, in which we modelled their ecosystem fifteen years into the future, and used...

meaning at work books

Meaning at work. Is it?

Meaning is not passive – it’s something you can choose to create by the way you choose to behave I must have hundreds of books in my library in and around the subject of meaning (semantics, semiotics...

The meaning of business jargon

Two things annoy me about mainstream commentary on business jargon: The assumption that “why couldn’t they just say what they mean”? The nauseatingly self-righteous tone If you want a topical example...

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