Meaning Guide
Napoleon bombardment of Vienna

“We can’t say that!” Why not?

When you bring something abstract to life, it can be hard to predict how people will react We did a project for a FTSE 100 company last year, in which we modelled their ecosystem fifteen years into the future, and used...

meaning at work books

Meaning at work. Is it?

Meaning is not passive – it’s something you can choose to create by the way you choose to behave I must have hundreds of books in my library in and around the subject of meaning (semantics, semiotics...

The meaning of business jargon

Two things annoy me about mainstream commentary on business jargon: The assumption that “why couldn’t they just say what they mean”? The nauseatingly self-righteous tone If you want a topical example...

The value of meaningful values

“If your organisation actually lived its values then you probably wouldn’t need to put them on a poster on the wall” I used to think this was a really cute quote.  I’m used to values being something the board decrees...

12 days of corporate jargon – the solutions

Here are all the answers from our 2017 Christmas card.  Turns out a lot of people found it harder than we were expecting!  There are actually more than twenty four answers hidden here, and several have more than one...

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