Meaning Guide

Lessons learned from bringing death to life

Two weeks ago I drew out some general principles from the work of Tim Urban.  Some of Tim’s most popular (and scariest) posts deal with the subject of mortality and the preciousness of time.  They’re not just popular –...

Napoleon bombardment of Vienna

“We can’t say that!” Why not?

When you bring something abstract to life, it can be hard to predict how people will react We did a project for a FTSE 100 company last year, in which we modelled their ecosystem fifteen years into the future, and used...

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