Meaning Guide

Beauty is not a substitute for meaning

“Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style and editing of prose.” – Edward Tufte...

Start with when

When people see our conceptual maps for the first time, they often ask “Where do you start?!” It took us a few years to notice that we actually always start in the same place.  When we’re trying to figure out the...

The use and misuse of metaphors in organisations

The history of employee engagement is littered with inappropriate metaphors.  I remember a client once insisting that we structure a big picture about financial services around the metaphor of a nuclear waste processing...

Making visual language less subjective

I once heard about an argument breaking out in an ISO committee meeting about whether or not pictures should be included in the specification of a new management system standard.  The pro-picture lobby argued that the...

Subscribe to new content:

Follow: