Meaning Guide

Making visual language less subjective

I once heard about an argument breaking out in an ISO committee meeting about whether or not pictures should be included in the specification of a new management system standard.  The pro-picture lobby argued that the...

Train delays as a metaphor for communication failure

What’s the cost of bad communication?

Can you afford the time to bring your content to life?  Or can you afford not to? I’m writing this stuck on a train, and it’s struck me what a good analogy train delays are for bad communication.  This whole blog is...

System 1 and visual meaning

We love Daniel Kahnemann.  And we’re not alone.  Thinking, Fast and Slow has given us a whole range of useful tools for managing our work and making it more meaningful. For those of you not familiar with it, Daniel’s...

Everything is a thing

If there’s one thing that will transform your ability to make intuitive conceptual visualisations, it’s to start thinking of abstract concepts as physical things. There was a great episode of The West Wing once in which...

Making the world a more meaningful place

I like to talk about “meaning”.  A lot.  I believe that a more meaningful world is a better world, and I want you to believe that too.  And I want you to realise that making the world a more meaningful place is not some...

What is “Visual Meaning”?

Visual Meaning is not just the name of our company, but the name of our discipline, which is understanding the way people make sense of the things they see. By “visual” we mean everything people see – words, diagrams...

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